Showing Enterprise - Questions to be asked


Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7

Lesson Objectives

Know the important questions to ask when starting a new business
Understand the concept of looking past the obvious
Be able to explore what if? scenarios and judge outcomes
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Create a mindmap of YOUR enterprise ideas, however silly some of them seem they might lead you to a thought that makes you that first million!
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Starter (5 minutes)

Write YOUR definition of Question
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Key Words

None!

Task (30 minutes)

In pairs - complete the mindmap with all the questions YOU think should be asked when starting a new business.


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Task (20 mins)

Individually - answer the questions below

Jane is still excited about the idea of setting up "Crafty Coffee"

Crafty Coffee is a new idea which brings together the current trend for crafts and workshops with a premium coffee shop. The business will be located in a village full of antique centres and the premises consist of a converted stable which is split into two rooms.
The coffee shop room will be packed with sofas, books and sells a range of premium coffees together with pannini's/sandwiches and a range of home made cakes. The craft workshop is equipped with tables, sewing machines and a wide range of craft materials. There are scheduled classes each day/evening for specific crafts, often run by specialists in a field (such as jewellery making, glass fusing, machine embroidery, dressmaking).
There will be a large glass window between the two so that the customers enjoying a coffee will see the workshops taking place and may be tempted to sign up for some. They will be kept as separate rooms to prevent the noise from the workshops disturbing customers enjoying a relaxing coffee.
The coffee shop will also serve as a meeting place for crafty groups such as knitting groups, sewing groups etc.

Question 1

Which is the "what if" question Jane should be asking?
  1. What if a workshop is not popular?
  2. What if the weather is bad?
  3. What if I am unable to get the location I want?
  4. What if there is no demand for coffee?

Question 2

Jane is asking herself the question "How will I market my business?" Create a list of answers to that question that will form a low-cost marketing solution.

Question 3

Jane will need to staff her business. Suggest 5 questions Jane should be asking when she interviews them.

Plenary (5 mins)

Why is important to make sure you ask "what if?" questions when starting a business.